A Letter From The Publisher, Dec. 5, 1949

These four advertisements about advertising (and two others) have now appeared in 41 million copies of TIME, LIFE and FORTUNE. Those of you who read my Aug. 29 Letter will recall that I said we were running them to give as many people as possible more information about the way advertising works in the public interest. They presented six typical ways in which advertising helps to "create the demand that boosts the production that lowers the cost."

The response to this campaign from TIME Inc. readers all over the U.S. has, with a few exceptions, been enthusiastic, constructive, and very rewarding. Many...

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