The Press: Operation Swap

When Congress passed EGA, it also decided that American ideas should get wider circulation in Europe along with American food, machinery and construction materials. So it authorized $10 million to help the circulation of newspapers, magazines and films (TIME, June 14).

Their circulation had been restricted chiefly because U.S. companies had to take payment in European currencies, most of which they were unable to take out of the countries or, in some cases, even to use to pay their foreign expenses.

The congressional appropriation would mean no profit to publishers, most of whom lose money on European sales. It would merely permit them...

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