The Press: The Rivals

Not since the Madison (Wis.) Democrat died in 1920 had the state capital boasted a morning newspaper of its own. But for 30 years, two papers had battled it out in the afternoon field. Last week Madison (pop. 67,500) learned, with mixed feelings, that it would get a morning paper and lose an afternoon one. The 110-year-old Wisconsin State Journal (circ. 36,000) was moving to the morning field,* leaving the Capital Times (circ. 41,000) to carry on loudly and lustily alone.

The Journal and the Times, which have had a single advertising department since 1934, had also decided to consolidate their...

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