RETAIL TRADE: Babes in Toyland

As full of bounce as a jack-in-the-box, the booming U.S. toy industry this week was working around the clock to fill the biggest Christmas stocking in history. With 24 million new customers born since 1940, and plentiful materials for the first time since war's end, the toymakers expect to ring up record 1948 retail sales of $300 to $400 million, at least 20% above 1947.

Shopper's Guide. For the bright 1948 market the trade had turned up scads of new toys and, better yet, was peddling them at low prices. (Toymakers have doubled production in cheap lines.) There are such ingenious...

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