"We have only one face and we might as well do something with it." The speaker, Polish-born Mala Rubinstein, niece and operations chief to Cosmetician Helena Rubinstein, last week gave Manhattan's WPIX televiewers the lowdown on how to make up for TV.
The advice came not a minute too soon. The Republican Convention had proved that most people's unretouched faces look terrible on the TV screen (TIME, July 5). Helena Rubinstein leaped into the breach with television preparations suitable for statesman or starlet.*
The camera showed Mlle. Mala, a pretty actress named Irene Champlin and...
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