ADVERTISING: The Prince Steps Down

To the American Tobacco Co., which he headed for 20 years, the late George Washington (Lucky Strike) Hill left some famous slogans and a poser: How would the company do without his lurid, armor-piercing salesmanship? Part of the solution was left to George Washington Hill Jr., whose loud advertis ing talents were learned from his father.

As vice president in charge of advertising since 1938, young George had worked hand in glove with old George in perfect ing the technique of noisy repetition (L.S.M.F.T. and the auctioneer's chant) which was credited with keeping Lucky Strikes on top of the cigarette...

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