Friendly Figures

Radio, naturally enough, likes to be reassured of its popularity. Two years ago, the National Association of Broadcasters financed a survey by the National Opinion Research Center. The public cast an overwhelmingly favorable vote. Last week N.O.R.C. and Sponsor N.A.B. tried again and found that the public still cared—but not quite so much.

¶In 1946, 82% thought radio was doing a good-to-excellent job in the community; only 70% still think so.

¶In 1946, 61% relied mainly on newscasts as their principal source of daily news; now only 44% do.

¶In 1946, radio advertising got a favorable nod from only 23% of...

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