Stop, Look, Listen

In spite of roadbed conditions on the newly laid track, the television express was picking up speed. NBC last week linked a new station—WBAL-TV of Baltimore—to its Eastern chain. Gloria Swanson, 48, doyenne of silent cinema sirens, signed up for an hour-long program (baking cookies, retailing gossip, showing off hats) on WPIX, starting in June. CBS announced that a new network series, beginning April 6, would take the camera right into Broadway theaters for a scene or two; Lucky Strike would sponsor, and the curtain-raiser would be a snatch of the hit of the year, Mister Roberts. The U.S. Golf Association...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!