U.S. radio comedy leans heavily on dumb-belles. Last week, in the artfully stumbling footsteps of Gracie Allen, Jane Ace and other attractive dunderheads, a blonde newcomer was malapropping her way to the top. My Friend Irma (CBS, Mon. 10 p.m., E.S.T.), a situation comedy about a dumb stenographer and her smart roommate, was doing all right.
Irma was on the air for 20 weeks before a sponsor finally took it over. The wait was worth it: the sponsor, Lever Bros, (soap) is one of the biggest spenders in radio, and the time assigned to Irma, between Lever Bros.' big-time Lux Radio...
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