Stock Character

Tycoon Robert Ralph Young, who takes as much pleasure in writing his own advertisements as in gobbling up more trackage, got a blow last week where it hurt. A Manhattan adman named Lawrence Fertig, who writes once a week for the New York World-Telegram financial page, criticized Bob Young's latest ad ("Let's Wake Up Rip Van Winkle").

Wrote Fertig: ". . . This advertisement was illustrated by a Gargantuan, vicious-looking creature, dressed in formal coat, silk hat, wing collar and white vest adorned by a huge gold chain . . . supposed to represent 'old line management.' It is a...

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