HOUSING: Cut-Outs for Grownups

Advertising men are supposed to think up million-dollar ideas. Dean Robinson, 40, an energetic, quick-talking Detroiter, is one who actually did.

To plug Detroit's Timken Silent Automatic Oil Burner, Dean Robinson handed out architects' sketches of houses, along with a folder of building information. So many people wrote in for blueprints that Timken was swamped. Robinson thought Timken should go into the business of supplying blueprints. But Timken said no. So Robinson quit and decided to do it himself. He teamed up with Designer Richard D. Pollman, 33, and two other Detroiters to form Home Planners, Inc.

To make planning easy, Home...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!