ADVERTISING: Billboards in the Blue

"But don't you ever make mistakes?" asked the admiring young thing. "Naturally," said the skywriter. "Last week, for instance, I got the P in Pepsi-Cola upside down." "Oh, my! Whatever did you do?" "I scooted behind the nearest cloud and spelled 'DAMN.'" Advertising in the sky is no longer subject to such human frailties or bad jokes. In the New York City area last week, the second of three block-long dirigibles went aloft on an advertising mission. Its message, plugging Ford, flashed along its side in moving letters 20 feet high.

These "flying spectaculars" are the latest venture of Douglas...

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