CORPORATIONS: Tootsie's Golden

Never coy, U.S. corporations like to mark their milestones of progress with extravagant shindigs. Last week such a one took place in the gilded grand ballroom of Manhattan's swank Hotel Pierre. At a bib-&-tuckered buffet and ball, some 600 guests got cigarets from three leggy Conover models (who were paid $15 an hour), plucked boutonnieres from the bosom of a blonde model wearing little more than flowers, danced to a rhumba band, drank quarts of Scotch, finally went home in specially provided hansom cabs. The occasion: the soth anniversary of Tootsie Rolls.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!