Radio: Early Bird

Millions of listeners rely on Arthur Godfrey no less than hot coffee to start their day right. For twelve years he has run radio's top top-o'-the-morning program, sleepily announcing the time, playing drowsy records, yawning through newscasts and here & there decorating the day's first commercials with slyly adverse comments on their sponsors. All this is unrehearsed blarney. His secretary Margaret ("Mug") Richardson, hands him a slew of advertising copy and news oddments (item: "The United States Government has bought 1,000 dead horses"), and "Red" Godfrey starts spieling.

Burly Arthur works hard. Six days a week, 52 weeks a year, he "yaps...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!