In the advertising business, it is not news when dog eats dog. But last week admen were watching a seven-week-old pup who had just taken a $3.5 million bite out of one of the biggest mastiffs in the business. The aggressive young pup was the Manhattan firm of Sullivan, Stauffer, Colwell & Bayles, Inc. Its chief victim: Ruthrauff & Ryan, Inc., sixth largest ad agency ($32 million a year in accounts).

S.S.C.&B. was the result of the biggest exodus in recent advertising history: four vice presidents walked out of Ruthrauff & Ryan all...

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