The Press: The Herald's Century

In institution-cluttered Boston, the hundredth birthday of almost anyone or anything is back-page stuff. But last week a freshly turned centenarian made the headlines—though it had to print them itself. Having hit the century mark, Boston's morning Herald told the world (or at least the hub of it) all about it.

Shrewd, Harvard-accented Publisher Robert B. Choate, 48, had dreamed up a celebration that was as inexpensive as it was spectacular. To the Charles River Basin the Herald's advance ballyhoo brought a crowd optimistically estimated by the Herald to be 500,000 and by anybody's count, a lot of people. For five hours...

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