The Press: For Fans Only

One of the nation's lesser known press moguls, cagey, crag-faced O. J. Elder, 63, has peddled vicarious thrills for 43 years. For 38 of those years, he served Bernarr ("Body Love") Macfadden. Since 1941, when he led a successful minority-stockholder revolt against his old boss, O.J. (as his employes respectfully call him) has been president of the Macfadden-less Macfadden Publications, content to hide anonymously behind the circulation-catching Macfadden name. Last week Elder launched a slick addition to his string of eight magazines (True Story, Photoplay, etc.). He had designed it for the most...

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