The Reynolds International Pen Co., first to sell a ball pen in the U.S., startled the pen industry with another first this week. With a fanfare that sounded suspiciously like the opening barrage in a price war, Reynolds put on sale its new Packet Ball Pen. The price, $5.85, was more than $4 cheaper than any other ball pen on the market and less than half that of earlier Reynolds pens.
The new pen will do the same tricks its older brothers do. Said Reynolds President Franklin Lamb: "It will write under water, but will also write on paper, which...
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