The Press: Back Scratches

Pint-sized Showman Billy Rose is so tickled to see his stuff in print that he pays $1,500 a week to run it as an ad in Manhattan's dailies (TIME, June 24). Only incidentally does he plug his "bespangled basement" nightclub. By last week, the fan mail and the newspaper syndicate offers he had received had not weaned Rose from his amateur standing. But they did show him that he might give his copy away instead of paying space rates.

First to get Rose's offer was Editor Ralph Ingersoll of adless, reader-hungry PM (circ. 165,000). ("They say they're against people who push people...

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