Platinum-haired, crusading Marshall Field III rode his white charger into the rural South last week. Aiming to make conservative U.S. farmers less sot in their ways, he bought the dingy, drab, 105-year-old Southern Farmer, which circulates 325,000 copies every month through the home districts of many a conservative Southern congressman. As editor and publisher he promptly installed long, lean, leftish Aubrey Williams, whom the Southern senatorial conservatives helped vote down as Rural Electrification Administrator last spring.
What Field got for his money (guesstimated price: $100,000) was an old-fashioned print shop in Montgomery, Ala. and an old-fashioned farm journal that loses a nickel...
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