Radio: Bananas, Yes

I'm Chiquita Banana and I've come to say Bananas have to ripen in a certain way . . .

Bananas like the climate of the very, very tropical equator

So you should never put bananas in the refrigerator.

Most spot commercials are either obnoxious or vapid. Chiquita Banana, sung to a catchy, Calypso-style tune, is so different that listeners actually like it. Last week, after more than eight months on the air, it had become the undisputed No. i on the jingle-jangle hit parade. Its composers, Garth Montgomery and Len Mackenzie (of Batten, Barton, Durstine & Osborn), not unmindful of the...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!