Radio: Message from the Sponsor

The commercial plug, which long-suffering radio listeners have begun to endure with less & less fortitude, got solicitous attention last week:

¶ NBC asked sponsors of news programs to remove all plugs from the middle of broadcasts.

¶ CBS said it would keep the "middle commercial," but promised to squeeze in "all of the most important news" first. "It would be unfortunate," CBS explained primly, "if good taste . . . should be endangered in favor of any rigid rule. . . ." But CBS favored one rigid rule: no more plugs on CBS for any show a CBS sponsor may be paying...