More Cigarets?

In 1912, an ambitious young man named Alfred Emanuel Lyon went to work selling cigarets to stores on Manhattan's lower East Side. In the first three days he failed to sell a pack; every sales talk got the same answer: "Schicken." Just in time, a friend stopped Lyon from chucking the whole business. "Schicken," said he, did not mean "no," as Lyon had thought; it meant "send them."

Last week, Al Lyon, at 59, got ready to move into the biggest selling job of his life, the $100,000-a-year presidency of Philip Morris & Co., Ltd., Inc. But he has little to...

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