In 1912, an ambitious young man named Alfred Emanuel Lyon went to work selling cigarets to stores on Manhattan's lower East Side. In the first three days he failed to sell a pack; every sales talk got the same answer: "Schicken." Just in time, a friend stopped Lyon from chucking the whole business. "Schicken," said he, did not mean "no," as Lyon had thought; it meant "send them."
Last week, Al Lyon, at 59, got ready to move into the biggest selling job of his life, the $100,000-a-year presidency of Philip Morris & Co., Ltd., Inc. But he has little to...
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