Walking through Manhattan's Grand Central Station several months ago, platinum-haired Publisher Marshall Field paused in a drugstore, riffled through a 25¢ paperbound book. It was love at first sight. The book's format, price and easy proximity to masses of people pleased Publisher Field, just as it had pleased millions of other Americans. Enamored as he now is of the word business (the Chicago Sun, New York City's PM, Cincinnati's radio station WSAI). Publisher Field decided to invade book publishing.
Last week that business was a bedlam of deals, counterdeals and rumors. Over...
To continue reading:
or
Log-In
