The Press: Al Mukhtar

On the Rashid Shari in Bagdad, a barefoot urchin cries his wares: Al Mukhtar Min Reader's Digest. Sales are brisk. He will be sold out the second day. His success is another sensation of the sensationally successful U.S. Reader's Digest (domestic circ. 8,000,000): a skyrocketing demand for its Arabic edition.

Only five months after its start, Al Mukhtar Min (Selections From) has reached its wartime circulation ceiling—125,000 copies. With adequate paper supplies, printing equipment and transport facilities, Reader's Digest men think it might have reached to 200,000 in a few more months....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!