Medicine: Let Boggs Do It

A knowledge of symptoms, scalpels and pills is not enough to make a doctor successful. Ernest L. Boggs has discovered that fact, to his profit. Since 1925, short, dark, stocky, persuasive ex-Salesman Boggs (advertising, automobiles, insurance, candy) has been teaching his Detroit doctor clients how to earn a living. He charges retaining fees of $75 a month to $5,000 a year, depending on the doctor's earning power and the success of the treatment. He fails in one case out of twelve.

Average income increase under Boggs's care is 20%; a few doctors have...

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