Bowles for Maxon

When Detroit's pink-cheeked Lou Maxon, successful head of a successful advertising agency, took over as deputy OPAdministrator last February, he announced he would try to make rationing popular. This was a laudable ambition, roughly comparable in size to the job of draining the oceans. Lou Maxon did not succeed.

In Washington, Maxon tried to make OPA popular even with businessmen. He reasoned: if OPA could only be rid of all its "slide-rule boys" and economic theorists, the agency would function smoothly. He did help force the resignation of

Princeton Economist J. Kenneth Galbraith...

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