ADVERTISING: Out of the Blackout

A favorite gag on the West Coast used to be: Foster never speaks to Kleiser and Kleiser never speaks to Foster, they just make signs. But war's dimouts and blackouts ruined the gag, pushed Foster & Kleiser, biggest West Coast outdoor advertising sign men (second biggest in the world), into doing much more than making signs.

Hopping outside the sign business was no trick for F. & K.'s white-haired, red-faced president and general manager, George W. Kleiser. He had never expected to be in it in the first place. He was a...

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