Radio: Hollywood Airs Wares

Girls, "what would you do if you had a job with the Government in Washington and you came home and found Joel McCrea singing in your shower?

This sample teaser for Columbia Pictures' forthcoming comedy, The More The Merrier, was heard on 50 stations of the four major radio networks last week. CBS's Manhattan station WABC turned the silly gag down—to the extent of refusing to hitch the advertising plug to a newscast. Other CBS stations were willing, however, to mention McCrea's shower on variety and other light programs.

A few years ago even...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!