Radio: No, Please

Into the U.S. radio announcer's voice, whose main job has always been to promote sales in delicious tones, a new note has crept—a note of No. Announcers who still sounded as though they were bottled in heavy cream were last week giving such commercials as:

≫ An appeal by Bell Telephone Co. of Pennsylvania, over 40 stations, asking Pennsylvanians not to make telephone calls unless absolutely necessary.

≫ A plea by Olympia (Wash.) doctors, local sponsors of Fulton Lewis Jr. on KGY, for fewer bellyache calls at night. Reason: war's extra load.


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