Radio: Suppurating Serials

The Buffalo Advertising Club last week heard a Manhattan psychiatrist on the subject of a couple of soap operas, and was he burned up! Clinical studies of such programs are rare, though clinical studies of their listeners abound. Dr. Louis Berg took only a casual interest in soap operas until some of his women patients suffered relapses after listening to them.

A stouthearted scientist, Dr. Berg took samplings, narrowed down the field to ten, concentrated on two. To each of these, The Right to Happiness (NBC) and Woman in White (CBS), he listened for three weeks. His findings, as presented...

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