Designed for Men

War or no war, Easter was at hand. Women headed for the millinery counters. Hatters were ready. In the next two weeks they expect to sell some 22,100,000 Easter bonnets—17% of all the hats women will buy in 1942.

Neither Pearl Harbor nor the grey dawn of Tax Day (see p. 15) had cast a shadow on the sale of women's hats. This year, as in 1941, girls in school, girls in factories, wives of workers and fighters, will deck their waves with some 130,000,000 bonnets.

Feminine hats were back in style, dripping with veils and flowers. Big news, designers claimed, was...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!