Art: Ducks for Christmas

With reckless good will, the U.S. public annually buys, sends and throws in the wastebasket an estimated 30 million dollars worth of Christmas cards.* Among the few thousands that don't go regularly into wastebaskets—just sometimes—are reproductions of art. The demand for Christmas cards done by artists has resulted in a growing business (about $500,000 in 1940). Today many a U.S. artist, selling up to 50,000 cards at a 10% royalty, makes a considerable part of his annual income at Christmas.

Biggest dealer in the art field, Manhattan's cooperative American Artists Group, Inc. already has several best-sellers in its catalogue of 99 artists:...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!