The Press: Engineering Feat

Famed for its losses (about $25,000 a week), the Marshall Field-Ralph Ingersoll tabloid PM last week had apparently produced a money-making byproduct. It was a national Sunday supplement called Parade, with content lifted discreetly from PM itself. Fifth issue of Parade was last week distributed to 700,000 readers through newsstands (5¢ a copy), such un-PM-like newspapers as the Nashville Tennessean, John Shively Knight's Detroit Free Press and Akron Beacon-Journal, Eugene Meyer's Washington Post.

No fault of Editor Ingersoll's, the idea for Parade belongs to an efficiency expert named Ross Art Lasley, a 42-year-old...

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