Radio: More Lateral than Literal

The crisp, compelling voice said: "This is Bill Stern wishing you all a good, good night . . ." With that sign-off last week, dark, dapper Bill Stern ended the sooth program on his .Sport newsreel (Fri. 10:30 p.m., NBC) and rounded out ten years for the same sponsor, Colgate-Palmolive-Peet Co. Since few sports-comment programs ever get on a national network, and even fewer last, Stern's decade on the air is unequaled in radio's short history.

Over the years his devoted listeners have heard amazing stories, described by Stern as "profiles and portraits for...

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