Sport: Unsold in U.S.A.

"The boys haven't even broken a sweat yet," said a wispy reporter for the Glasgow Daily Record. On the floodlit field before him in St. Louis one night last week, commencing a U.S. tour, were $1,000,000 worth of Scottish football (soccer) players, champions of Britain and mythical champions of the world.

When the public-address system blurted out, "Foul on Holstein," the Scottish reporter winced. To mispronounce the name of Willie Houliston (rhymes with fool us none), national hero and ace center-forward for Scotland, was as bad as manhandling the name of Joe DiMaggio. At...

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