Most of you know that TIME conducts a serious and continuing program to interpret to our advertisers, the market that TIME reaches. Occasionally, as a change of pace, we tell our story via an unstatistical brochure like The Sultan's Choice, some excerpts from which are reproduced here in the hope that you will have fun with them.
The Sultan's Choice is a reminder of the fact that TIME is the favorite'and first-choicemagazine of a lot of people. The Sultan may also serve to remind the thousands of veteran travelers among you that wherever you go this summer you will find the current...
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