The Milky Way

When he doffed his navy uniform, Gordon Kennedy, 40, a breezy storekeeper 3rd class and ex-milk company accountant, had the same ambition as many G.I.s. He wanted to own his own business. In Detroit he found a small, unprofitable dairy ready to sell out for $150,000. Kennedy rounded up some 40 veterans, handed each of them 100 five-dollar certificates exchangeable for milk & dairy products, sent them out to work their selling charms on housewives. This brought in $28,000.

Then Kennedy shrewdly capitalized on a long-standing grudge. Ruggedly individualistic Michigan farmers had a scunner against...

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