A Letter From The Publisher, Feb. 24, 1947

The Advertising Council, Inc., a peacetime extension of an effective wartime agency, began a nation-wide campaign recently in which TIME is vitally interested (see p. 115). The object of the campaign is to acquaint every individual American with the critical importance to him of world trade & world travel.

Many of you will recall the War Advertising Council, which was created to furnish the Government (free of charge) with a centralized organization, including advertising agencies, advertisers, and all media (newspapers, magazines, radio, billboards, car cards, etc.) through which national campaigns could be put quickly and economically before as large an audience as...

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