The South's Biggest

In the depression, Atlanta had no money to pay its schoolteachers, so city officials went to Walter Henry Rich, president of Rich's Inc., to ask him what to do. He old them: "Pay your teachers with scrip. We'll honor it."

Rich's sold $645,000 worth of goods for scrip. It eventually got its money jack—along with the gratitude of Atlantans. Last week this policy of "What's good for Atlanta is good for Rich's" paid a big dividend. President Rich proudly announced that Rich's had grossed $33,100,000 last year, had become the largest department store in the...

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