FURS: Weather Report

Following the 1943 boom and the tax-inspired buying of last spring, sales of fur coats are off sharply all over the U.S., currently running about 15% below 1943. Response to the annual August fur promotions was sluggish; and in all parts of the country, volume continued to lag in September and October.

Retailers hope that the warm autumn weather is to blame. But when cold weather strikes, the fur industry fears that its suspicion may be confirmed: that U.S. women are beginning to clutch their money a little tighter—that the boom is over.


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