AUTOS: A New Flivver?

Ford Motor Co. called in its regional sales chiefs to Detroit last week to hear news of the company's postwar plans. The news: Ford will build a new, low-priced car which will be 20 to 25% cheaper than the regular Ford line (TIME, Oct. 11, 1943). This is the car which automen have gossiped will be the up-to-date flivver, will sell for $500. Actually, the company carefully refrained from putting a price on the new car; it still does not know whether its prewar line will be sold at 1941 prices, or higher. But Ford made clear that, while it...

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