In his pine-paneled, air-conditioned office, Eugenio Garza, president of Monterrey's big Cuauthémoc Brewery, reached for the phone and began calling numbers in the city's well-filled business directory. What he had to say was brief and to the point: "Tecnológico needs more money." In the next mail came the first trickle of what later amounted to a flood of checks made out to Monterrey Institute of Technology, a Mexican model—complete to the famed initials—of the U.S.'s Massachusetts Institute of Technology.

The Rams. Thanks solely to such private contributions, Tecnológico last week was setting...

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