Beginning next week, the U.N. General Assembly goes on television with a
commercial sponsor: the Ford Motor Co. While the session lasts
(probably more than a month), Ford will pick up the tab for 15 hours a
week (CBS-TV, 11 a.m.1 p.m., 3-4 p.m. Mon. through Fri.) over a network
of 21 stationsthe largest time sale in TV history.
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