Radio: What Comes Naturally

When he played master of ceremonies on a quiz show last season, Groucho Marx worked a radio wonder by winning the prized Peabody Award as the best comedian on the air. This week he worked another one. After Variety had reported that giveaways are giving way to "entertainment without the gimmicks," Groucho sold his radio giveaway, You Bet Your Life (Wed. 9 p.m. E.S.T., CBS), to a new sponsor (De Soto) for five years starting Jan. 1.

The Marxian formula is simple, scriptless, and enormously successful. Each couple of contestants (three for each half-hour...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!