The Press: Colossal

Last week Amon Carter's Fort Worth Star-Telegram (circ. 219,000) published a Sunday edition weighing 7 Ibs. and containing 480 pages, including 61,811 inches of ads. Thus did Amon Carter prove that at 69 he is still the hustlingest man in Texas and the hottest city booster in the U.S. He himself personally sold more than 200 full-page ads.

The gigantic edition was only an incident in celebrating the 100th birthday of Amon Carter's city. Other incidents included the rebuilding of his newspaper plant "with the fastest presses in Texas" and the erection of a spectacular $2,000,000 building on the outskirts of...

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