The U.S. box office seemed to be climbing steadily out of its long postwar slump. Last week the Bureau of Internal Revenue announced that August was the fourth month this year to run ahead of 1948's corresponding month in admissions tax returns. To make things even brighter, Dr. George Gallup's Audience Research, Inc. reported a steady fall in the average price of admission paid by U.S. moviegoers. With total receipts on the rise, that spelled growing attendance. The average spent for a ticket in August was 45ยข, compared to a postwar peak of...
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