Its playhouses and its audiences have been dwindling steadily for a generation, but Broadway likes to stake its survival on a romantic cliche: the theater is "the fabulous invalid" that never dies. By this summer the invalid had grown so feeble that a doctor was called in. For diagnosis and prescription, the League of New York Theatres (most of Manhattan's producers and playhouse operators) hired Public Relations Man Edward L. Bernays.
This week, in a bedside manner familiar to many an ailing big business, Expert Bernays was ready to tell the patient all. "If...
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