Instead of tuning in the networks' "outstanding" games of the week, most U.S. football fans would much rather listen to local broadcasts so they can root for their favorite teams.
Like other network executives, CBS Director of Sports Red Barber has worried a lot about this state of affairs. "We asked ourselves what we could do that the independent station could not do," said Barber, "and the answer was the Football Roundup." Instead of bringing a single big game to the air, the three-hour CBS Roundup (Sat. 2:30 p.m., E.S.T.) brings 20. From a master studio in Manhattan, Barber has direct...
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