Dear Time Reader
Lisa Fonssagrives, America's top fashion model, is the 110th woman to appear on TIME'S cover (TIME, Sept. 19). In a manner of speaking, she represented all of them. As the cover story pointed out, a model is the advertising professions' Everywoman.
When TIME'S editors first decided to do the story, the problem, of course, was to find Everywoman. Mary Elizabeth Fremd, Business & Finance researcher, began by calling on model agency head, John Robert Powers. His first words were: "H'mmm, sit down. I think we can put you to work." Instead, Miss Fremd put Powers to work culling over his...
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